Credibility Pays

March 20, 2010

Selling online is a challenging job for any individual. You have to established first your credibility to the consumers first. Trust is something that you will not get with just a simple snap of the hand or simply by pleasant words. You have to give much effort to build a good reputation for site in order to gain the trust of the customers or site’s  visitor. Merchants credibility is a very important factor to continually exist in this business.

There are ten ways that you can increase your conversion rates.

1.Honesty – you must be truthful and exact about your products that your site offers. Visitors are actually after of what you state and expect that they will find it in your site. Dishonest advertisement would only waste the time of the user and also your money.

2. Superior Knowledge – Having a broad knowledge of what you are engaged with basically lends credibility to their personal reviews and are most valued than others.

3. Invite Feedbacks – Feedback is one way to measure the demand and relevance of your site to the surfers. Positive comments  from your customers are effective way to build trust in your products.

4. promote Only Quality Products – sell only those tested and high-quality products in order for you to be assured that there will be no complains or loses.

5. Keep Design Simple – simplicity is beauty, what really matters most is the content of your site and the quality of your products.

6. Show Respect – try to make your site a comfortable and hassle-free to visit. avoid unnecessary things and annoyances.

7. Be Available – Make sure that every page on your site have a visible contact link to let your visitors know that you are always available and are ready to entertain them.

8. Expose Yourself – Keep in touch with your visitors by sending them some useful information’s about your site.

9. Go Beyond Expectation – Face your responsibility, you should reply to any emails that are sent to you, don’t make limitations for yourself.

10. Give Something away –  samples are like gifts that most of the consumer really appreciate. If they love your samples, then you will gain their trust.

Trust is actually given to someone who are trustworthy. You better show you positive behaviors and you be trusted by a lot  of people. Remember that trust must be keep, it is hard to have it back when you broke it.

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Develop a Site Plan

March 20, 2010

Success can truly be achieved through what we call process, a step by step strategy towards the fulfillment of the established objectives. And the first thing to do is to make a plan.

Have you ever tried to visit sites that offer a homepage that are pleasant to the eyes? An impressive designs and interesting links that you want to click on and explore. But in your dismay, you discover that the site that you love first is under renovation. What a waste of time, right? These sites were built without any plan.

Many new webmasters tend to neglect the planning process in building their sites. They consider it as an unnecessary thing to do and just a waste of their time. Instead, they focus on designing their homepage and their links which they believe that it would attract a lot of surfers. Partly, yes, it has a point but in reality, the main concern of the  surfers are  the content or the information that the site offers that would satisfy their needs.

Planning is evidently an effective way to achieve your goal. Developing a site plan has something to do for the success of your own site. It is time-consuming but is worth enough for it assures you that you are on the right tract in developing your site. A plan or a site outline is your work guide. It helps you to present your ideas in an orderly manner. You should have a site map before you work on your first page.

Here is a guide for you to understand well the planning process.

  • Theme – be very clear and exact of your site’s theme. Your theme must consist of 4 words or less. For instance, “best places to travel”, “training dog”, etc.
  • Brainstorm – simply write all the ideas that you want to cover on your site.
  • Organize – categorized the topics that are related to each other.
  • Order – arrange the materials in a logical order, from general to specific or from abstract to concrete.
  • Label – you must create main headings and sub headings. you can edit it if you want.
  • After each topic is sorted according to category, you can now start creating each page. Link it to the main page if it’s already done.

Planning is a difficult task to do but it’s really important thing to achieve what you aim for.

Build Your Site

March 20, 2010

It’s a great pleasure to have your own web site and make some money through the used of it. Building your site may be easy or difficult, cheap or expensive, and can be a simple or complicated process. It actually depends on the amount of your resources and effort you are willing to spend.

There are four basic web site building options that you must consider. Each of these have its advantages and disadvantages.

1. Do It Yourself – Build your own website in order for you to spend less. Try to learn about some of the graphic designs and HTML that you can utilized in your site. It would cost you a large amount of money if you buy these graphic design programs and HTML editors. If you do it yourself, you will gain knowledge that would benefit you an d your site.

2. Use a Template – there are a lot of web site templates that are currently available nowadays. You can actually afford its fee, its quality, value, and attractiveness are worth every penny you spend for it. You can visit these sites and avail some of their templates.

  • 4 templates

http://4templates.com

  • dollar templates

http://dollartemplates.com

3. Complete Web Site/ Ecommerce Package deal – There is one web site that offers you an ecommerce package deal that would not   require you to learn HTML. This is the Ken Evoys ‘Site Build It’!or the SBI! It offers topic research and search engine   optimization tools.

The initial price may be high but when you take a look at their features, then you will realized that its worth it and you can definitely save some money and time. This is the best options for newbies by buying the website building utilities in a complete package. You can learn more about SBI! by clicking and downloading on these.

http://superaffiliatehandbook.com/SBI-AG.zip

Site Build It Web Site

http://buildit.sitesell.com/webvita.html

4. Hire a Designer – If you have  a lot of money and you are patient enough, then you can hire a professional designer for your site. To find a designer, web master, and programmer, you can visit the site below:

Elance (http://elance.com)

Practically, you should take some of your time to learn the  basics of HTML. It is better that you yourself know it so that you need not to depend on others and you can manage your site by yourself. It’s better to take control on your affiliate business.

Web Site Essentials

March 20, 2010

Your site must consists of pages that would provide needed information’s about your site. Here are some of the site elements that you should include.

  • LOGO – You need your own and a notable business logo. It is a unique mark of your site that would be a memorable piece that surfers would consider as an identity of your site. You must put in mind that a professionally designed graphic logo is a great investment and your edge in the future of your site. There are two sites that are tested in graphic designing are   :
  • http:/gotlogos.com
  • Laughing Bird Software – a do-it-yourself logo creation software.
  • http:/the logocreator.com
  • TAG Line/Slogan – Create a tag line for your site that is usually place beneath your logo or site’s name. It helps in making your site memorable. The tagline  should be short which is not more than four or five words. You must choose the right and catchy words that would describe your site.
  • PRIVACY Statement – It is necessary for every commercial site to have their own privacy or security statement. A privacy statement explains what information that your site is being collected, the process of collecting and safeguarding the information and how these information’s will be utilized. It is a legal, binding document and an explicit statement made on behalf of the site’s owner as will as for the site’s user. This increase the users confidence and trusts, reduce liabilities and increase your site’s conversion rate.
  • Contact Information – As an affiliate webmasters, you must put your contact information’s in your site just in case that the site visitors are interested on your products and want to asked some questions. This serves as a means to communicate the owner in an easier way.

  • About Us page – Most of the sites visitors want to know more about the site so you must create a page about you and your site  including its objectives or mission and also its vision.
  • Ezine Newsletter Sign- up on every page – You must put a newsletter on every page of your site. Offer your site visitor the opportunity to join your newsletter for free site updates.

These are the six basic web site essentials that you must create in the web site you build. You must have them first before you engage into a business.

It is important to choose the right affiliate program based on the nature and content of your site and one that offers the most earning potential. You must see look after what the program offers in terms of its payments.

There are three types of affiliate programs that are usually implemented in  an affiliate network. These are pay-per-sale, pay-per-lead, and pay-per click. Lets differentiate these three types of program.

Pay-per-lead: Affiliates are paid a fee for each customer they refer to a merchant site that completes some sort of information query.

Information gathered from lead generations may be used by the merchant site itself, or sold to another party.

Pay-per-sale: The merchant site pays the affiliate when a customer referred by the affiliate makes an actual purchase. Pay-per-sale programs may offer a flat fee for each sale, or a percentage based on a variety of factors, or even a combination of flat rate and percentage payments. Amazon.com, is an example of the pay-per-sale arrangement, pays the affiliate a percentage of the sale, whereas others may pay a fixed amount per sale. This is the most reliable way to earn income from affiliate programs. It is easy to track what people are buying, how much you are earning, and make adjustments in your affiliate program ads to maximum selling potential.

Pay-per-click: A merchant pays you for every click from your site to the merchant site whether or not a sale results. This may sound like an easy way to make money but it is not. Unless you have very high traffic to your site, this is not an effective tool to use and may actually detract from the quality of your own website.

Earn and enjoy your job. Make sure that you are on the right tract and that the affiliate network you are in offers you the most satisfying amount for your job.

At present, most of merchant don’t charge any amount to individuals who want to join to their affiliate programs. Don’t waste your money in paying the joining fee that a merchant asked for. It is not an affiliate program, its actually called as Multi- Level Marketing scheme or MLM. It is also known as network marketing, direct selling, and pyramid selling.

What is MLM? It is a type of network marketing in which a business is built by creating a tiered network of independent distributors to promote and sell a company’s products or services. The typical Multilevel Marketing program works through recruitment.If you choose to become a distributor with the Multilevel Marketing company, you’ll earn money both through the sales of the MLM’s products and through recruiting other distributors, by receiving a portion of the income these distributors generate. Successful well-known MLM businesses include Mary Kay Cosmetics, Avon, and Tupperware.

Almost all MLM programs are perceived to have a bad reputation. As a matter of fact,  there are successful MLM that are continuouly existing nowadays. It’sjust a choice. One of the example of an MLM network marketing affiliate program is “Six Figure Income” which is a help and inspirational materials for home based entrepreneurs which still exist today. It is located on Canada. To earn from SFI, you must first purchase some of the company’s product each and every month to qualify for sales earnings that you’ve make within a month.

Not all MLM companies operate the same way, and MLM groups have persistently denied that their techniques are anything but legitimate business practices.

Building a business relationship to a company also means that you are making an agreement with the said firm. Agreement is always present in any negotiations,this includes any affiliation programs.Typically, the form of agreement is posted online on your Web site and the potential affiliate partner needs to enroll in the program and agree to the terms of the Affiliate Agreement.

Agreements are not so interesting to read. But its your responsibility to read and understand it to avoid any conflicts. You must know ell the conditions and necessary informations about the program you want to be in. In that way, you will know how to play your role and you will not be shocked if things are getting into something weird.
So, what are the conditions of an agreement? An agreement is usually composed of the following:

  • Links. The agreement should spell out what types of links will be provided to the affiliate – a product link, a search box link, or some general text link.
  • Tracking. The agreement should spell out how the referred customers will be tracked and reported.
  • Referral Fees. The precise referral fees should be spelled out. How much is paid for what customer purchases?
  • Payment Terms. (Quarterly payments are typical).
  • Customers. Most agreements provide that the customer is “owned” by the e-commerce site where the product or service is bought. This means that all information about the customer is the sole property of the e-commerce site.
  • License. Most agreements will provide for a non-exclusive revocable right to use certain graphic images and text of the e-commerce site, that the affiliate may not modify them in any way and that it has to follow trademark guidelines provided.
  • Terms of Agreement. How long will the agreement last? Most affiliate agreements provide that they can be terminated at any time by either party.

This agreement protects both the right of the affiliate and of the merchant. These must be agreed by both party.